# New Enterprises

- Institution: Massachusetts Institute of Technology
- Department: Sloan School of Management
- Taught by: William Aulet, Howard Anderson, Prof. Matt Marx
- Term: Spring 2013
- Level: Graduate
- Language: English
- Subjects: Business and management
- Source: [MIT OpenCourseWare](https://ocw.mit.edu/courses/15-390-new-enterprises-spring-2013/)
- Licence: [CC BY-NC-SA 4.0](https://creativecommons.org/licenses/by-nc-sa/4.0/) (Non-commercial use only.)
- Syllabus: [at the source](https://ocw.mit.edu/courses/15-390-new-enterprises-spring-2013/pages/syllabus/)
- Readings: [at the source](https://ocw.mit.edu/courses/15-390-new-enterprises-spring-2013/pages/readings/)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

This course covers the process of identifying and quantifying market opportunities, then conceptualizing, planning, and starting a new, technology-based enterprise. Students develop detailed business plans for a startup. It is intended for students who want to start their own business, further develop an existing business, be a member of a management team in a new enterprise, or better understand the entrepreneur and the entrepreneurial process.

## Lectures

1. [Lecture 1: What is Entrepreneurship](https://invisiblenetwork.ai/learn/mit/15-390-new-enterprises-spring-2013/98c0041b77a3), 5 min (Video)
2. [Lecture 2: What is Innovation](https://invisiblenetwork.ai/learn/mit/15-390-new-enterprises-spring-2013/768e55dec476), 5 min (Video)
3. [Lecture 3: Varieties of Innovation](https://invisiblenetwork.ai/learn/mit/15-390-new-enterprises-spring-2013/4c178e07f898), 5 min (Video)
4. [Lecture 4: Three Ways to Start a Company](https://invisiblenetwork.ai/learn/mit/15-390-new-enterprises-spring-2013/2f3b912cfc7b), 3 min (Video)
5. [Lecture 5: Six Myths of Entrepreneurship](https://invisiblenetwork.ai/learn/mit/15-390-new-enterprises-spring-2013/cf11f8bc3f6d), 8 min (Video)
6. [Lecture 6: How to Do Market Segmentation](https://invisiblenetwork.ai/learn/mit/15-390-new-enterprises-spring-2013/7f636a804ee8), 4 min (Video)
7. [Lecture 7: What is a Beachhead Market](https://invisiblenetwork.ai/learn/mit/15-390-new-enterprises-spring-2013/13251158edc1), 3 min (Video)
8. [Lecture 8: Our Passion for Entrepreneurship at MIT](https://invisiblenetwork.ai/learn/mit/15-390-new-enterprises-spring-2013/3add881ed6e1), 2 min (Video)
9. [Lecture 9: Market Segmentation with SensAble Technologies: Part I](https://invisiblenetwork.ai/learn/mit/15-390-new-enterprises-spring-2013/cfba5382a1f0), 4 min (Video)
10. [Lecture 10: Market Segmentation with SensAble Technologies: Part II](https://invisiblenetwork.ai/learn/mit/15-390-new-enterprises-spring-2013/c73b21794edb), 3 min (Video)
11. [Lecture 11: From Passion to Idea or Technology](https://invisiblenetwork.ai/learn/mit/15-390-new-enterprises-spring-2013/426f316bb972), 5 min (Video)
12. [Lecture 12: What Makes a Business](https://invisiblenetwork.ai/learn/mit/15-390-new-enterprises-spring-2013/2cbb3ecc5225), 3 min (Video)