# Joe McKay ATC Lecture at UC Berkeley

- Institution: University of California, Berkeley
- Department: Art, Technology and Culture Colloquium
- Level: Undergraduate
- Subjects: Art, architecture and design
- Source: [Internet Archive](https://archive.org/details/JoeMckayAtcLectureAtUcBerkeley)
- Licence: none stated by the source
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

This talk features artworks that question our culture's love affair with technology. Central to this is a presentation of BigTime, a new time keeping system that uses an iPhone app and a website to reconnect us with the planet and the true nature of time. Far from a productivity tool, living by BigTime can be an annoying pain in the butt, yet, (like a booster shot) it's an important one. BigTime is currently hosted by the Berkeley Art Museum (http://openmuseum.berkeley.edu/media/files/Joe_McKay/50).

Quality A: Poor V: Poor

## Lectures

1. [ATC McKay](https://invisiblenetwork.ai/learn/ia/JoeMckayAtcLectureAtUcBerkeley/c8e836184f33), 20 min (Video)