# Jeffrey Inaba ATC Lecture at UC Berkeley

- Institution: University of California, Berkeley
- Department: Art, Technology and Culture Colloquium
- Level: Undergraduate
- Subjects: Art, architecture and design
- Source: [Internet Archive](https://archive.org/details/JeffreyInabaAtcLectureAtUcBerkeley)
- Licence: none stated by the source
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

"As cities become knowledge-intensive economies, urban planning requires them to weigh the importance of inherently dissimilar activities, such as digital vs physical and economic vs non-economic. Architectural plans with annotated drawings, renderings, animations, and photographs can provide insight into urban conditions. These plans are a valuable medium for assessing and conceptualizing knowledge-based urban development â perhaps all the more so because of its rhetorical potential.

Of course, representing the city isnât an exercise in objective analysis; itâs one of architectural communication where a point of view is expressed through graphic arguments, and which hopefully makes its case using effective rhetorical means to communicate its public consequences. The presentation will include studies of contemporary urban relationships with projects such as: DIY power kits, patterns of philanthropic giving, the weather, gum, war treaties, and the urbanism of banks."

## Lectures

1. [ATC f09s10 utterback](https://invisiblenetwork.ai/learn/ia/JeffreyInabaAtcLectureAtUcBerkeley/c01b467114be), 1 h 19 min (Video)
2. [ATC inaba mov](https://invisiblenetwork.ai/learn/ia/JeffreyInabaAtcLectureAtUcBerkeley/c01b467114be-2), 53 min (Video)