# Geert Lovnik ATC Lecture

- Institution: University of California, Berkeley
- Department: Art, Technology and Culture Colloquium
- Level: Undergraduate
- Subjects: Art, architecture and design
- Source: [Internet Archive](https://archive.org/details/GeertLovnikAtcLecture)
- Licence: none stated by the source
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

The emerging new media arts genre is in a crisis. Not that ânew mediaâ are on their way out. What we're talking about here is a âluxuryâ problem: in what direction to grow further. After an initial period in which time and again the question âWhat is new media?â was raised, we have now moved to a second phase, in which large parts of the population have become familiar with multimedia, cell phones, and the Internet. However, new media arts still operate in a self-referential ghetto, dominated by techno-fetishism. In the meanwhile, the world at large has moved from utopian promises about virtual reality and cyberspace to a culture of massive use. Taking this âdemocratizationâ of new technologies in mind, what are the implications of this shift for the âelectronic arts" branch? Should new media artists and their (few) institutions seek collaboration and integration with the museum and gallery art? Should new media remain a separate category, with its own festivals and exhibitions, or be integrated into the broader âcontemporary artsâ? Or should we rather further institutionalize the new media discipline?

Quality A: Good V: Good

## Lectures

1. [lovink](https://invisiblenetwork.ai/learn/ia/GeertLovnikAtcLecture/bdc37a0f5e23), 58 min (Video)