# Meeting the demands of a hedonistic society

- Institution: Gresham College
- Speaker: Professor Keith Kendrick
- Year: 2007
- Level: For everyone
- Language: English
- Subjects: Biology, Medicine and health
- Source: [Gresham College](https://www.gresham.ac.uk/watch-now/meeting-demands-hedonistic-society)
- Licence: [Educational use (Gresham College's terms)](https://www.gresham.ac.uk/terms-and-conditions)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Societal demand for products and services that generate or enhance the pleasure of the individual are growing constantly and there are high expectations that science and the pharmaceutical, entertainment and leisure industries will meet, or perhaps even exceed, them. This lecture considers why this hedonistic demand is increasing; what progress is being made in terms of delivery; possible future developments, and the likely longer-term impact this may have on society as a whole.

## Lectures

1. [Meeting the demands of a hedonistic society](https://invisiblenetwork.ai/learn/gresham/meeting-demands-hedonistic-society/0617ddd79feb) (YouTube)