# Green Revolution or Green Wash? Cutting through the corporate spin

- Institution: Gresham College
- Speaker: Brendan May
- Year: 2009
- Level: For everyone
- Language: English
- Subjects: Earth and environment, Business and management
- Source: [Gresham College](https://www.gresham.ac.uk/watch-now/green-revolution-or-green-wash-cutting-through-corporate-spin)
- Licence: [Educational use (Gresham College's terms)](https://www.gresham.ac.uk/terms-and-conditions)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Barely a day passes without a major company or brand unveiling some new ethical or green initiative of some kind. In response to growing public awareness of climate change, ethical trading issues and increased scrutiny by the media, regulators and campaign groups, business has been mobilised to trumpet its positive role in addressing social and environmental challenges. Corporate responsibility has become a huge global industry, and business leaders, like politicians, seem determined to out-green each other, give something back, and leave a lasting legacy.

## Lectures

1. [Green Revolution or Green Wash? Cutting through the corporate spin](https://invisiblenetwork.ai/learn/gresham/green-revolution-or-green-wash-cutting-through-corporate-spin/6248d9963efd) (YouTube)