# Does investing in excellence pay?

- Institution: Gresham College
- Speaker: Professor Tony Bendell
- Year: 2007
- Level: For everyone
- Language: English
- Subjects: Business and management
- Source: [Gresham College](https://www.gresham.ac.uk/watch-now/does-investing-excellence-pay)
- Licence: [Educational use (Gresham College's terms)](https://www.gresham.ac.uk/terms-and-conditions)
- Who can watch: Tweens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Across Europe a number of companies have invested in the pursuit of quality and excellence as a core of their business strategy. Many more have not. Who is right? This lecture, building upon previous work in North America, explains the evidence from the latest European-wide study.

## Lectures

1. [Does investing in excellence pay?](https://invisiblenetwork.ai/learn/gresham/does-investing-excellence-pay/c24cfe6d315e) (YouTube)