# Does attractiveness rule the world?

- Institution: Gresham College
- Speaker: Dr Raj Persaud
- Year: 2005
- Level: For everyone
- Language: English
- Subjects: Medicine and health, Psychology and the brain
- Source: [Gresham College](https://www.gresham.ac.uk/watch-now/does-attractiveness-rule-world)
- Licence: [Educational use (Gresham College's terms)](https://www.gresham.ac.uk/terms-and-conditions)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

Babies only a few months old already spend more time looking at attractive faces compared to the unattractive, suggesting we could be genetically or biologically programmed to appreciate beauty and respond to it. But why should this be if, as many argue, beauty is 'in the eye of the beholder' or in other words a cultural construct? The evolutionary purpose of beauty and its role in our lives is unpacked and discussed - plus some tips on how to make yourself more attractive.

## Lectures

1. [Does attractiveness rule the world?](https://invisiblenetwork.ai/learn/gresham/does-attractiveness-rule-world/be13b528d005) (YouTube)