# Business communications in the age of spin

- Institution: Gresham College
- Speaker: Professor Daniel Hodson
- Year: 2002
- Level: For everyone
- Language: English
- Subjects: Business and management, Society and politics
- Source: [Gresham College](https://www.gresham.ac.uk/watch-now/business-communications-age-spin)
- Licence: [Educational use (Gresham College's terms)](https://www.gresham.ac.uk/terms-and-conditions)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

How have business communications, internal and external, changed over the years and how will they change in the 21st century? What has been the impact of technology? How important are effective staff communications? Does concern and activity on the external communications front occupy too much of senior management's time and taint the decision making process? In particular, what has been the impact of media comment on management actions? Have shareholders of plcs effectively communicated their objectives and concerns, and how could investor/management dialogue be improved?

## Lectures

1. [Business communications in the age of spin](https://invisiblenetwork.ai/learn/gresham/business-communications-age-spin/32d9b01672e8) (YouTube)