# Beyond price: Trust me, I’m commercial

- Institution: Gresham College
- Speaker: Alderman Professor Michael Mainelli
- Year: 2009
- Level: For everyone
- Language: English
- Subjects: Business and management, Philosophy
- Source: [Gresham College](https://www.gresham.ac.uk/watch-now/beyond-price-trust-me-im-commercial)
- Licence: [Educational use (Gresham College's terms)](https://www.gresham.ac.uk/terms-and-conditions)
- Who can watch: Teens profiles and older (sources give no ratings; placed by Invisible Network from the source's own words)

All markets are based on trust. Confidence is everything. Yet investors must take risks, new products and services must be explored, sometimes one needs to trade with strangers. This lecture will explore the role of trust in commerce and power while setting out some early thoughts on the Theory of Influence.

## Lectures

1. [Beyond price: Trust me, I’m commercial](https://invisiblenetwork.ai/learn/gresham/beyond-price-trust-me-im-commercial/312be0052fdd) (YouTube)