# eMarketing: The Essential Guide to Marketing in a Digital World - 7th Edition

- By: Dionne Solomons - Author / Tania Kliphuis - Author / Michelle Wadley
- Publisher: Red & Yellow
- Source: [Open Textbook Library](https://open.umn.edu/opentextbooks/textbooks/emarketing-the-essential-guide-to-marketing-in-a-digital-world)
- Licence: Attribution-NonCommercial-ShareAlike
- PDF: https://strapi-prd.redandyellow.co.za/uploads/e_Marketing_Red_Yellow_Textbook_Latest_26e55d2cfe.pdf
- Online: https://biz.libretexts.org/Bookshelves/Marketing/Book:_eMarketing__The_Essential_Guide_to_Marketing_in_a_Digital_World_(Stokes)

Since our 10th Anniversary Edition of eMarketing: The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide. There is no doubt that the COVID-19 pandemic has, and will continue to have, a lasting effect on human reality. With this in mind, we are incredibly proud to present the 7th Edition of our textbook.