# Digital Marketing Strategy

- By: Pierre-Yann Dolbec
- Publisher: Concordia University Open Textbooks
- Source: [Open Textbook Library](https://open.umn.edu/opentextbooks/textbooks/digital-marketing-strategy)
- Licence: Attribution-NonCommercial-ShareAlike
- eBook: https://opentextbooks.concordia.ca/digitalmarketing/
- PDF: https://opentextbooks.concordia.ca/digitalmarketing/
- Online: https://opentextbooks.concordia.ca/digitalmarketing/
- ODF: https://opentextbooks.concordia.ca/digitalmarketing/
- XML: https://opentextbooks.concordia.ca/digitalmarketing/

The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.