# Customer Centric Strategy

- By: Kerri Shields
- Publisher: Centennial College
- Source: [LibreTexts](https://biz.libretexts.org/Bookshelves/Business/Introductory_Business/Customer_Centric_Strategy_1e_(Shields))
- Licence: [CC BY-NC-SA 4.0](https://creativecommons.org/licenses/by-nc-sa/4.0/)
- Read at LibreTexts: https://biz.libretexts.org/Bookshelves/Business/Introductory_Business/Customer_Centric_Strategy_1e_(Shields)
- PDF: https://downloads.libretexts.org/api/v1/download/biz-89408/pdf

Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of the business. While it is important to offer superb customer service, being customer centric is far more than that.