# BMK-2710: Personal Selling - Building Relationships

- By: Milledge Mosby Jr.
- Publisher: Prince George's Community College
- Source: [LibreTexts](https://biz.libretexts.org/Courses/Prince_Georges_Community_College/BMK-2710%3A_Personal_Selling_-_Building_Relationships_(Mosby))
- Licence: not stated by the source
- Read at LibreTexts: https://biz.libretexts.org/Courses/Prince_Georges_Community_College/BMK-2710%3A_Personal_Selling_-_Building_Relationships_(Mosby)
- PDF: https://downloads.libretexts.org/api/v1/download/biz-76334/pdf

This course covers the basic principles of personal selling as found in the American business system. The student learns the terms, concepts, and frameworks used by practicing professional salespeople to create win-win partnerships between buyer and seller. The student learns the interpersonal skills used in developing relationship strategies.